Designing Digital Signage

Designing digital signage that aligns with your company’s marketing strategy and fulfills the requirements of an ideal design piece with good content can be a tedious task. Al Rizq Advertising is one of the best outdoor sign companies in Dubai. It can help you save time & effort with a list of 10 rules you must look out for when designing digital signage for your company.

  1. Display

When it comes to displaying your digital signage, the screen ratio impacts the perception of your brand. 16:9 is the standardized ratio applied for horizontally oriented screens. In contrast, 9:16 is used for vertically oriented screens. For smaller-sized screens, a reduced version of the ratio is to be applied.

When designing for screens more significant than your desktop, it is vital to consider the resolution of the image when it appears on the larger screen. The pixels are measured with the help of the pixel ratio, where more pixels on the image or media result in a higher quality picture. It is essential to consider the resolution not to blur or alter crucial information on the digital signage.

  • Layout

The layout of your digital signage decides the type of brand image created in the viewers’ minds. Highlighting strategic & specific aspects of the layout can get your message across with great ease. Identify the critical elements of your design & place them at eye level such that visibility of the elements is prioritized. Following the natural reading pattern & direction of the viewers of your digital signage can provide ease to the viewers in grasping the information. Placing specific components of the design on the intersectional area of the signage can add to the aesthetic aspect of the digital signage. Organizing all content on the digital signage based on the message that needs to be delivered on priority can help both the business & the viewer. Call to action is the key for any marketing or branding material designed by the firm. Identifying the most attractive aspect of the digital signage & optimizing the same with a call to action can generate better leads for the business.

  • Image Type

A picture speaks louder than words. This statement is relevant, especially in the designing space where minimal usage of photos can convey the message better than words can. However, only picking the right images with attractive colors & design themes can elevate the digital signage. An ideal image size of 2 to 3 MB per image is suggested so that viewing the signage is drastically improved with minimal lagging. Image overlays also play an essential role in enhancing digital signage. It is recommended to use a dark overlay over images in the background so that when text is placed on the same, it receives better visibility. A combination of overlays, including black & white, is ideal & best suited for the themes of various brands.

  • Text & Font Type

Identifying the type of text & the number of words on the limited area of your design can be time-consuming & following a 3×5 thumb rule can be helpful. According to the rule, one can choose to fill three lines of text with five words each or five lines of text with three words each. This rule ensures that the delivery of the message is crisp & clear while maintaining appropriate engagement with the audience. Improving the legibility of the text on the digital signage display can alter the impact of the design. Too small or too large font sizes can make it uncomfortable for viewers to grasp the signage. Ensuring that the font size is large enough to be viewed from 7 to 10 feet away is ideal & any font size between 20pts to 30pts helps achieve the goal. Font styles that enhance readability instead of hindering the same are most preferred. Before displaying the design on the digital signage, experimenting with showing it on various screens can ensure an ideal output with minimal alterations. Text color is the most crucial aspect in improving readability. A moderate contrast between the text & the background will ensure appropriate readability irrespective of the colors used.

  • Colour

Anything that stands out is most often remembered with ease. Applying the same when it comes to identifying the colors that go on your digital signage is essential. Determining the colors that closely identify with your brand & logo & opting for high contrast text & background options in the same spectrum can amplify the aesthetic of the digital signage. The gamma value of the display screen must be considered so that the color does not alter as much due to the varying screen brightness of various displays. Digital signages must be balanced out for cool & warm colors to prevent any unforeseen screen bleeding once used for presentation at the signage.

  • Sound

When it comes to identifying the type of sound to be played along with the digital signage, it is essential to note the placement of the signage & the noise ratio around it. Videos & live streams are ideal for TV screens. If the sound is audible clearly around the signage with minimal noise, it is preferred; else, it can be counterproductive for the viewers and the business.

  • Timing & Duration

Businesses must map the duration of content on the digital signage with the pace of the location. The information must be displayed at shorter intervals when displaying at sites with a quickly transitioning crowd from one place to another. The duration of displayed content can range from 30 seconds to 2.5 minutes, depending on whether the viewers are quick-moving shoppers or visitors at a waiting area. Enabling this will make it easier to identify what content to display, when & for how long.

  • Screen Placement

The most creative & eye-catching digital signage can go unnoticed if not placed at a strategic location. Businesses must narrow down which location best suits the digital signage & the brand identity. Three viewing patterns are identified in this aspect: the point of transit, point of wait & point of sale. Each location serves a different purpose & enables complete utilization of the space being advertised.

  • Navigation

All forms of digital signage that involve transitions are managed with the help of pointing motions or scrolling. In such a scenario, the creators of digital signage must provide complete ease in using & moderating the signage. Using cursors, page up, and page down functions allow a client to feel comfortable using the signage & enhances the customer experience. Directions to use & the options available to a client must be visible at various points where necessary to operate the same without additional support.

  1. Scan Lines

It is most often noticed that finer points are missed out when designing any form of media. Similarly, in digital signage, scan lines are often overlooked, resulting in poorly placed pixels & frequently flickering lines on the signage. To avoid this, the ratio of odd & even scan lines must be balanced & kept in even numbers such that they are of the size of 2 pixels. Focusing on the scan lines prevents the digital signage from appearing shabby & improper. Digital signages designed on mobiles & small screens such as tablets must be specially altered to incorporate this aspect.

Visit Al Rizq to view various digital signage options for your business from one of the best digital sign board suppliers in Dubai.