Good-quality product photography services are a worthwhile investment for most businesses that sell wares. Professional services are especially beneficial for eCommerce establishments as their target customers often rely on product images to make purchase decisions. However, you need a reliable and experienced photographer to get the best results.If you take a few precautions before hiring a professional photographer, it will be easier to get the desired results. Here are some things to do before hiring a studio:
- Look for References and Inspiration
It is important to understand what you want from the product photographs before hiring a professional. If you don’t have a clear idea in mind, look at references and collect some inspiration pictures. For example, if you’re a leather products manufacturer, look at product photographers from competitors and well-established names in your industry. Download images that appeal to you and have a similar vibe to your brand.You can show these references to photographers to give them a clear idea of what they need to do. They will have an easier time developing a concept with this kind of help.
- Create a List of Priorities
Create a list of priorities at the beginning as they can help you find the right photographer. Do you have a fixed budget? Are you looking for something specific? Do you want to convey a particular message? Creating a list of priorities can make consultations easier and help photographers understand the full scope of the project. You’ll get a higher ROI on product photography services if you provide a clear roadmap to the expert.
- Research the Average Cost of Product Photography Services
The cost of professional services can vary based on the studio’s location, reputation, and scale of the project. You can only understand the full costs involved if you get a custom quote from a photographer. However, that doesn’t mean you can’t understand the average cost and what’s included in a basic plan. Understanding the costs involved can help you make informed decisions regarding your budget and ensure you don’t pay an excessive amount for professional photography.
- Understand What’s Included in Professional Services
Most studios provide a comprehensive basic service that includes all essentials. You can expect a consultation, free quote, rough sketches of compositions and plans, photography, editing and polishing, followed by delivery.Most photographers will also include models and outdoor shoots in their quote if you discuss them during the consultation. Third-party services like product packing and shipping aren’t included in professional product photography services.
- Prepare for Consultation
Be sure to prepare for consultation before speaking with a photographer. Create a list of questions you want to ask and points you want to share. Keep the communication flowing and share ideas freely with the photographer. Some clients are insecure about their ideas and don’t realize their merit, which can lead to a disconnect between client and photographer.
- Request Quotes from Multiple Vendors
It is always a good idea to get quotes from three or four photographers/studios. Most photographers located in the same area will charge similar prices but you can find a professional that offers the best value by comparing quotes. You can look at what’s included and excluded from the service. Quotes help you determine whether the photographer is offering everything you need at a reasonable price. Reliable studioswill provide detailed estimates of their product photography services without any hesitation.
- Browse Through Your Chosen Photographer’s Portfolio
Portfolios provide a lot of information about the photographer and their skills. You need to browse through all of the images carefully to understand the expert’s personal style and approach to photography. A portfolio is also a good way to determine whether they will be able to deliver good-quality results. Most studios have dedicated portfolio sections on their website. Some professional photographers will also upload their work on social media sites like Instagram or Pinterest.
- Look At Reviews and Feedback
Reviews and testimonials offer an unbiased look into the quality of product photography services. Clients share their experience, remark on good and bad points, and usually provide straightforward feedback. You can read online reviews and reach out to past customers for more information. Most studios are willing to offer references to past clients as well so you can contact them directly. Some publish case studies with detailed client feedback as well so you can see the entire process.
- Consider Their Experience
Experienced photographers know more about product photography than amateurs. They know how to create meaningful compositions and understand their target audience. They also understand the market and industry trends. Experts often conduct in-depth research into the client’s business before they come up with composition ideas. Experienced photographers also ensure the product is always the hero of the image. They don’t add any distracting elements or allow any flaws in the image to distract the prospective customer. A skilled professional will make sure your images are an accurate representation of the product. They will adjust their camera settings to showcase the right color, texture, and dimensions.
- See How They Communicate
Communication is important in such projects. Clients and photographers must always be on the same page to get the right results. If your photographer is unwilling to ask questions, share feedback, or offer suggestions, consider switching them. An experienced professional will understand the clients have the best information about their products and customers. They can ask business owners to identify the customer demographic and explain their brand message. Good communications increase the chances of success and ensure clients aren’t disappointed with the results.
Hiring reliable product photography services doesn’t have to be complicated. The tips mentioned above can help you make the right decisions and find the best photographer for the project. Once you find a good fit, consider sticking with them for all of your product photography needs. Long-term clients enjoy several benefits, including attractive discounts, special offers, and more nuanced services. As photographers work with you on different projects, they learn more about your brand and apply it to their work.