A landing page is a web page, which aims at providing the most accurate information or results that a user has searched for. Besides that, it also helps track and analyse users’ actions and modifies the search results as per the requirements.
Landing page SEO plays a vital role in converting a potential click into a sale. So, proper optimisation of a landing page is of utmost importance if you want your website to rank in search engine results pages.
Here are a few ways to guide you for properly optimising a landing page:
- Proper content
It is quite evident that a user will stick to a particular website if he/she sees the search queries matching with the contents. Therefore, creating appropriate content of standard quality is very important for a landing page.
- Add relevant images
Images enhance the visual aspects of content. Therefore, make sure to incorporate relevant pictures of products/services in your website’s landing page. This helps retain users’ interest in that content, thereby decreasing the website’s bounce rate. This results in increasing rankings of that particular website.
- Regular tracking
When you focus so much on landing page SEO, it goes without saying that regular tracking of traffics is necessary. Checking on the amount of traffic through a search console helps you observe the amount of traffic that is being driven to your website.
This also helps in making modifications on a landing page based on a users’ performance, which results in higher relevancy to search queries.
- Share contents on social media platforms
Sharing quality content across all social media platforms also helps in landing page SEO. When people see quality contents getting shared, they will tend to search for them and end up on your website or webpage. In this way, you can drive a lot of organic as well as social media traffic and increase your site rankings. You can also opt to choose for the best content writing services to produce quality contents which will entice readers to read and share them.
- Page load speed
It is very important to optimise your landing page’s page load speed to increase the average session time. Adding images and videos often tend to slow down the loading speed of a webpage. It would be best if you optimised that properly to be the users’ first choice. A user will automatically stay and continue with his/her research when the page loads within two seconds of clicking on a link.
- Integrate keywords strategically
After you decide on the particular set of target keywords for your website, it is now time to incorporate them appropriately. It would be best if you placed the keywords in the following pointers-
– Meta title and Meta description.
– Heading/ title of the webpage.
– All over the content body.
– Image descriptions
You also need to maintain proper keyword density, failing which; you might be at the risk of being detected of keyword stuffing, which would adversely affect your website.
- Length of the content
This is a very crucial aspect to take care of. Often, it is said to keep the contents short and crisp to keep the readers engaged. But what if the content becomes too brief and lacks details? It is not at all recommended for a landing page then. So, well-researched content, with sufficient detailing and statistics, also entices readers the same way short and crisp content does. So, don’t be afraid of lengthy content. Make sure to include proper detailing, data, and statistics, and enhance the landing page SEO accordingly.
Hence, these are some tips that would help you build a landing page and optimise it properly for a smooth ranking of your website.