According to Stats, 50 percent of users only click on the first three results shown on Google. Moreover, some don’t reach the second page because they get everything in that first result. These stats clearly show the importance of high rankings. However, the increase in competitors and ever-changing SERPs make it challenging to appear on Google’s first page. This is why you need to perform solid keyword research to reap the benefits of your efforts and rank on Google. Today, we will be sharing a small guide for beginners with you, which can help in effective keyword research leading your website towards better online exposure.
1. Determine the Search Volume, Clicks, and Traffic
One of the most important things to consider while doing keyword research is determining the clicks and search volume of the keywords relevant to your topic. Moreover, using various tools like Ahref’s Site Explorer, you can also check the traffic potential to examine your chances of ranking high on the Google search engine.
2. Check Your Competitors Effective Traffic Generating Pages
Another significant way that can help you to do the keyword research is to look for your competitor’s traffic-generating pages to find the titles, including keywords that are getting more visitors engagement.
3. Analyze the Search Intent
While doing the keyword research, it is very crucial to determine the search intent of the keyword you are going to target. You can quickly get the keyword intent by examining the top 6 to 10 Google search results for a searched query.
4. Evaluate Ranking Difficulty
It is always advantageous to go with your competitor’s keyword targeting tactics to achieve the best results manually. Evaluate the quality of keywords and the number of links created by the competitors and think whether you can make that many links related to the targeted keyword or not. Always try to target the keywords that gain more traffic, have high search volume but are less competitive.
5. Outline Keywords Around Content
The one crucial piece of advice while doing keyword research is to focus on the content outline. For instance, if you are targeting the keyword “Best Shoe Brands,” then instead of putting it in content, you can use this keyword within the outline, so the purpose of a topic is clear to both Google and the readers. For example, you can incorporate this keyword like “Best Women’s Luxury Shoe Brands.”
6. Build the Links
Lastly, writing fresh content and creating links can help in boosting organic search traffic. As inbound linking is one of the easiest ways to gain traffic, it adds value to the audience and answers their questions.
Ranking on Google’s first page is not that easy. But still, the use of the proper keyword optimization methods can help you surpass your online performance and place yourself in front of the right audience. However, if it is still difficult for you to perform the keyword research on your own, you might need to look for the best SEO Company to make your keywords stand out from the crowd.