WordStream is best known as a pay-per-click (PPC) destination. But we also know a thing or two about SEO, and people frequently ask us for an SEO primer. So here’s what we’re going to do:
This article will provide an overview and introduction to search engine optimization (SEO), a must-have marketing tactic if you want your website to be found on search engines like Google.
By the end of this SEO basics guide, you’ll have a firm grasp on what search engine optimization is, why it’s valuable and essential, and how to achieve excellent results in an ever-changing SEO environment.
By the end of this SEO basics guide, you’ll understand what search engine optimization is, why it’s valuable and essential, and how to achieve excellent results in a constantly changing SEO environment.
What is SEO & Why is it Important?
You’ve probably heard of SEO, and if not, you can get a quick Wikipedia definition of the term, but knowing that SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results” doesn’t help you answer essential questions for your business and your website, such as:
- How do you create “opportunity” for your site or the site of your company?
- How do you increase your site’s organic search visibility so that your content can be found easily?
As a business owner or employee. You’re probably curious about how you can use SEO to help drive more relevant traffic, leads, sales. Ultimately, revenue and profit for your company. This is what we will focus on in this guide.
Why Should You Be Concerned About SEO?
Many people search for things. Not only is there a lot of traffic, but there is also a lot of highly targeted, high-intent traffic, which can be highly beneficial to a business.
Would you instead buy a billboard so that anyone with a car in your area sees your ad (whether or not they have any interest in blue widgets) or show up every time anyone in the world types “buys blue widgets” into a search engine? The latter is probably the latter because those people have commercial intent, which means they’re standing up and expressing a desire to buy something you’re selling.
People are looking for anything and everything related to your business. Aside from that, your prospects are looking for a wide range of things that are only tangentially related to your company. These are additional chances to connect with those people and help them answer their questions, resolve their problems, and become a trusted resource for them.
Are you more likely to get your widgets from someone you’ve never heard of or from a trusted source that provided excellent information the last four times you turned to Google for help with a problem?
What Is the Best Way to Drive Traffic from Search Engines?
To begin, Google accounts for the vast majority of global search engine traffic. the team of ghostwriting services told that this will vary depending on the niche. But Google is likely to be the dominant player in the search results that your company or website wants to appear in.
The best practices outlined in this guide will help position your site and its content to rank in other search engines.
Search results are constantly changing, regardless of which search engine, you use. Google, in particular, has recently updated many aspects of how they rank websites using various animal names. And many of the simplest and cheapest ways to get your pages to rank in search results have become extremely risky in recent years.
So, what is efficient? How does Google determine which pages to display in response to searches? How are you going to get all of this targeted traffic to your website?
Google’s algorithm is highly complex. I’ll provide some links at the end of this section for anyone interested in learning more about how Google ranks sites, but here’s a high-level overview:
- Google seeks pages that provide high-quality, relevant information about the searcher’s query.
- They determine relevance by reading your website’s content and determining (algorithmically). Whether that content is relevant to what the searcher is looking for. It is primarily based on the keywords it contains.
- They determine “quality” through various means. The most important of which is the number. And the quality of other websites that link to your page and your site as a whole. Put, if the only sites linking to your blue widget site are blogs that no one else on the Web has linked to. And my blue widget site receives links from trusted places. That is frequently linked to. Such as CNN.com, my site will be more trusted (and assumed to be of higher quality) than yours.
Best Practices for Keyword Research and Keyword Targeting
The first step in search engine optimization is determining what you want to optimize for. This entails determining keywords for which you want your website to rank in search engines like Google.
Doesn’t it seem simple enough? I want my widget company to appear when people search for “widgets” as well as phrases like “buy widgets.”
Unfortunately, it is not relatively that easy. When deciding which keywords to target on your website, there are a few essential factors to consider:
The first thing to consider is how many people (if any) are searching for a specific keyword. The more people who search for a keyword, the larger the audience you stand to reach. Likewise, if no one searches for a keyword. There will be no audience for your content to be found through search.
Relevance – While it’s great that a term is frequently searched for, what if it’s not entirely relevant to your prospects? At first glance, relevance appears simple: if you sell enterprise email marketing automation software. You don’t want to appear for searches that have nothing to do with your company. Such as “pet supplies.” How about terms like “email marketing software”? This may appear to be an excellent description of what you do, but you’re selling to Fortune 100 companies. The majority of traffic for this highly competitive term will come from searchers. Who has no intention of purchasing your software? And the people you do want to reach may never buy your expensive, complex solution based on a simple Google search.
Competition – As with any business opportunity, you should weigh the potential costs and the likelihood of SEO success. Understanding the relative competition (and the possibility of ranking) for specific terms is critical for SEO.