Grow Your Business

50% of small businesses fail in their first year of operation itself.

95% of them fail within the next five years.

Don’t be disappointed, though.

You can save your small business from attaining a similar fate.

How?

With the use of proper resources that are available for small businesses.

And we have curated a list of 50+ essential small business resources. These resources will not just help you avoid failure but also build and grow your business.

Don’t have deep pockets to pay for these resources? No worries. All these resources are either free or extremely cost-effective.

Advertising and Marketing

Be found and reach the right audience at the right time.

  • Craiglist

Post free local classifieds and start selling right away.

  • Facebook

Connect with your business audience, run ads, get sales, and increase engagement and awareness.

  • Instagram

Build a social image for your business, get followers, and work with influencers to blow up your small business.

  • LinkedIn

Manage your professional identity and build B2B and employer-employee relations.

  • Twitter

Tweet your way towards a loyal customer base and a positive brand image.

  • Webpushr

Send browser push notifications to your website’s visitors even when they are not on your site. Best E-Commerce Marketing Strategy 2021

Customer Service

… because the customer is the king.

  • ListenPort

Listen to what your customers have to say. Get direct messages from them and send replies to ensure your customers feel heard.

  • Yelp for Business Owners

Claim your business listing, respond to reviews, track metrics, and get found where your target audience is looking for you.

  • SurveyMonkey

Free online survey tool that lets you hear what people are saying.

Digital and Social Media

Stay social and develop a digital presence.

  • BuzzSumo

Find content ideas, insights, and all the right influencers for your business.

  • Compressor.io

Shrink your images to a suitable size with minimal quality loss. Several image formats available.

  • Grammarly

Get your grammar right and make sure your website, blog, and PR content looks speckless.

  • GitHub

All software building resources at one platform, plus over 65 million+ developers to help manage the software side of your business.

  • Spaces Logo Maker

Creating a professional and creative logo is no quick, fun, and free.

  • WordPress.org

Build small business website for free and with no limitations or restraints.

  • Hubspot’s Website Grader

Get your website graded on parameters like SEO, security, mobile-friendliness, and more.

  • Pixabay

Royalty-free images, videos, and music content to make your website media-rich

  • SmallSEOTool

Rank checker, keyword recommendations, plagiarism checker, article rewriter, SEO score, and domain authority checker, all rolled into one. Available for free.

  • SocialOomph

Your one-stop social media scheduler. Monitors and schedules posts on Facebook, Twitter, Pinterest, Tumblr, LinkedIn, and more.

  • Later Blog

Everything about Instagram marketing. Tips, guides, and strategies to get you rolling.

  • Hootsuite

Integrated dashboard for social media marketing and management.

Finance

Manage your money in the best possible way.

  • Indiegogo

The best crowdfunding platform that helps you solicit funds for your small business.

  • Kickstarter

Crowdfunding platform focused on creative businesses.

  • H&R Block

Everything to get you ready for handling taxes and audits

  • Wave

Free invoicing and software with payroll and credit card processing.

  • AngelList

Get found by angel investors and venture capitalists to get funds for your business.

  • PayPal

The fastest way to send or receive money. Set up a merchant account to make the most of it.

  • Free Invoice Generator

Attractive and professional invoices are ready with just one click.

Integration, Communication, and Management

Ensure that your small business ideas develop into a fruitful business.

  • Todoist

Organize, plan and collaborate with the best to-do-list software.

  • ClickBook

Free online scheduler to make sure your appointments are scheduled right.

  • LibreOffice

Free and open-source alternative to Microsoft Office that boosts productivity.

  • Skype

Free online messaging, international calls, and video calls.

  • Zoom

Quick, easy, and reliable video communication, free for up to 100 participants.

  • Doodle

Schedule meetings with clients, teams, employees, suppliers and take control of your calendar.

  • FreedCamp

A free project management tool that lets high-performance teams streamline workflow and get things done.

Learning

Never stop learning to always keep earning.

  • ALISON Courses

Diploma and certificate courses (many of them available for free) to help you become learned DIYers and boost your small business growth.

  • MIT OpenCourseWare

All the graduate and undergraduate courses of the Massachusetts Institute of Technology, available online for free. For when you need to learn a new skill or become an expert in a topic.

Legal

Don’t land in legal hot soups; sail through with ease.

  • Docracy

Find or upload legal documents and sign them for free.

  • FindLaw

Get free legal news, information, and DIY forms. Also, connect to local lawyers if you need them.

  • Legal Zoom

Create legal documents, get legal advice, and find legal solutions without having to hire lawyers.

Planning

Always plan before starting a business. Failing to plan is a plan to fail.

  • SCORE’s Business Plan

Step-by-step business plan template to help your plan your business to perfection

  • Bplans

Free business plan samples, planning resources, calculators, how-to guides, industry reports, and more.

  • Lightspeed Resources

Free guides, blog posts, videos, and more to get you started with your retail business.

Special Mention: Google And Related Services

Google has been the undeniable frontrunner when it comes to offering free resources for small businesses.

There are free tools, resources, and platforms offered by Google that small businesses can use in almost every category.

The top Google resources we recommend to small businesses include:

  • Google My Business

List your business locally, get found, attract more leads, and get higher conversions.

  • Google For Retail

List your inventories on Google and start your Ad campaign for free.

  • Think With Google

Get inspiration from creative ad campaigns, get useful articles, industry insights, case studies, and more.

  • Google Analytics

Get all the data you need about your website traffic. Track, analyze, and get better.

  • Google Alerts

Get alerts when new articles about your topic of interest appear on the Internet. Get alerts when your company is mentioned online. Or track what your competitors are up to.

  • Google Trends

Monitor industry trends and keywords.

  • Public Data Explorer

Get forecasts and public data published by top international organizations, educational institutions, and leaders in your industry.

  • Google Forms

Collect data using cool, creative, and wonderful online forms.

  • Keyword Planner

One-stop destination for keyword research.

  • Google Search Central (formerly Webmaster Tools)

Get useful data about your site’s health and traffic. Plus, optimization tips and resources to guide you.

  • Google Feedburner

Expand the reach of your business blog by letting your audience subscribe to your website’s content.

  • Gmail

Think email? Think Gmail. The best of everything you need.

  • Google Hangouts

Stay connected with your team even on the go. Quick messenger to keep your conversations going on.

  • Google Calendar

Manage your appointments, keep track of meetings, and stay on schedule.

  • Google Keep

Keep your notes sorted and systematized.

  • Google Drawings

A quick image editor, online whiteboard, and basic designing tool.

  • Google PageSpeed

Find how fast your website loads on mobile and desktops. Plus, suggestions to fix the issues that are slowing it down.

  • Firebase (formerly Goo.gl)

Create short, simple, memorable, and shareable URLs.

  • Google Digital Garage

Free tutorials about topics related to your website and online marketing. Complete the whole course to get a certification too.

  • Developer Tools

A goldmine of tools for developers to develop better solutions quickly and with less hassle.

  • Google Drive

Keep your documents and resources with you, always, even when you are on the go.

Make Your Small Business Successful With The Right Resources

Now that you know the best free resources and cost-effective marketing strategies for small business, it is time to get started today.