50% of small businesses fail in their first year of operation itself.
95% of them fail within the next five years.
Don’t be disappointed, though.
You can save your small business from attaining a similar fate.
With the use of proper resources that are available for small businesses.
And we have curated a list of 50+ essential small business resources. These resources will not just help you avoid failure but also build and grow your business.
Don’t have deep pockets to pay for these resources? No worries. All these resources are either free or extremely cost-effective.
Advertising and Marketing
Be found and reach the right audience at the right time.
Post free local classifieds and start selling right away.
Connect with your business audience, run ads, get sales, and increase engagement and awareness.
Build a social image for your business, get followers, and work with influencers to blow up your small business.
Manage your professional identity and build B2B and employer-employee relations.
Tweet your way towards a loyal customer base and a positive brand image.
Send browser push notifications to your website’s visitors even when they are not on your site. Best E-Commerce Marketing Strategy 2021
… because the customer is the king.
Listen to what your customers have to say. Get direct messages from them and send replies to ensure your customers feel heard.
- Yelp for Business Owners
Claim your business listing, respond to reviews, track metrics, and get found where your target audience is looking for you.
Free online survey tool that lets you hear what people are saying.
Digital and Social Media
Stay social and develop a digital presence.
Find content ideas, insights, and all the right influencers for your business.
Shrink your images to a suitable size with minimal quality loss. Several image formats available.
Get your grammar right and make sure your website, blog, and PR content looks speckless.
All software building resources at one platform, plus over 65 million+ developers to help manage the software side of your business.
- Spaces Logo Maker
Creating a professional and creative logo is no quick, fun, and free.
Build small business website for free and with no limitations or restraints.
- Hubspot’s Website Grader
Get your website graded on parameters like SEO, security, mobile-friendliness, and more.
Royalty-free images, videos, and music content to make your website media-rich
Rank checker, keyword recommendations, plagiarism checker, article rewriter, SEO score, and domain authority checker, all rolled into one. Available for free.
Your one-stop social media scheduler. Monitors and schedules posts on Facebook, Twitter, Pinterest, Tumblr, LinkedIn, and more.
- Later Blog
Everything about Instagram marketing. Tips, guides, and strategies to get you rolling.
Integrated dashboard for social media marketing and management.
Manage your money in the best possible way.
The best crowdfunding platform that helps you solicit funds for your small business.
Crowdfunding platform focused on creative businesses.
- H&R Block
Everything to get you ready for handling taxes and audits
Free invoicing and software with payroll and credit card processing.
Get found by angel investors and venture capitalists to get funds for your business.
The fastest way to send or receive money. Set up a merchant account to make the most of it.
- Free Invoice Generator
Attractive and professional invoices are ready with just one click.
Integration, Communication, and Management
Ensure that your small business ideas develop into a fruitful business.
Organize, plan and collaborate with the best to-do-list software.
Free online scheduler to make sure your appointments are scheduled right.
Free and open-source alternative to Microsoft Office that boosts productivity.
Free online messaging, international calls, and video calls.
Quick, easy, and reliable video communication, free for up to 100 participants.
Schedule meetings with clients, teams, employees, suppliers and take control of your calendar.
A free project management tool that lets high-performance teams streamline workflow and get things done.
Never stop learning to always keep earning.
- ALISON Courses
Diploma and certificate courses (many of them available for free) to help you become learned DIYers and boost your small business growth.
- MIT OpenCourseWare
All the graduate and undergraduate courses of the Massachusetts Institute of Technology, available online for free. For when you need to learn a new skill or become an expert in a topic.
Don’t land in legal hot soups; sail through with ease.
Find or upload legal documents and sign them for free.
Get free legal news, information, and DIY forms. Also, connect to local lawyers if you need them.
- Legal Zoom
Create legal documents, get legal advice, and find legal solutions without having to hire lawyers.
Always plan before starting a business. Failing to plan is a plan to fail.
- SCORE’s Business Plan
Step-by-step business plan template to help your plan your business to perfection
Free business plan samples, planning resources, calculators, how-to guides, industry reports, and more.
- Lightspeed Resources
Free guides, blog posts, videos, and more to get you started with your retail business.
Special Mention: Google And Related Services
Google has been the undeniable frontrunner when it comes to offering free resources for small businesses.
There are free tools, resources, and platforms offered by Google that small businesses can use in almost every category.
The top Google resources we recommend to small businesses include:
- Google My Business
List your business locally, get found, attract more leads, and get higher conversions.
- Google For Retail
List your inventories on Google and start your Ad campaign for free.
- Think With Google
Get inspiration from creative ad campaigns, get useful articles, industry insights, case studies, and more.
- Google Analytics
Get all the data you need about your website traffic. Track, analyze, and get better.
- Google Alerts
Get alerts when new articles about your topic of interest appear on the Internet. Get alerts when your company is mentioned online. Or track what your competitors are up to.
- Google Trends
Monitor industry trends and keywords.
- Public Data Explorer
Get forecasts and public data published by top international organizations, educational institutions, and leaders in your industry.
- Google Forms
Collect data using cool, creative, and wonderful online forms.
- Keyword Planner
One-stop destination for keyword research.
- Google Search Central (formerly Webmaster Tools)
Get useful data about your site’s health and traffic. Plus, optimization tips and resources to guide you.
- Google Feedburner
Expand the reach of your business blog by letting your audience subscribe to your website’s content.
Think email? Think Gmail. The best of everything you need.
- Google Hangouts
Stay connected with your team even on the go. Quick messenger to keep your conversations going on.
- Google Calendar
Manage your appointments, keep track of meetings, and stay on schedule.
- Google Keep
Keep your notes sorted and systematized.
- Google Drawings
A quick image editor, online whiteboard, and basic designing tool.
- Google PageSpeed
Find how fast your website loads on mobile and desktops. Plus, suggestions to fix the issues that are slowing it down.
- Firebase (formerly Goo.gl)
Create short, simple, memorable, and shareable URLs.
- Google Digital Garage
Free tutorials about topics related to your website and online marketing. Complete the whole course to get a certification too.
- Developer Tools
A goldmine of tools for developers to develop better solutions quickly and with less hassle.
- Google Drive
Keep your documents and resources with you, always, even when you are on the go.
Make Your Small Business Successful With The Right Resources
Now that you know the best free resources and cost-effective marketing strategies for small business, it is time to get started today.