A website needs to be compelling enough for more people to click on it and consume its content. The more it is optimized, the better rank it will get on the search engine results page.
However, this process can be slow and protracted. To expedite the matters, you can implement a Black Hat SEO strategy. The best way to get the most out of this strategy is by hiring the Best SEO Agency in Delhi.
Cloaking is one of the many black hat SEO practices that can help a website take a quantum leap on the SERP. It is a process in which the content you are serving to the search engine bots is varied from what you are presenting to the users.
Forms of Cloaking
In this form of cloaking, specific web pages are presented based on the IP address to redirect the users. The IP address can be identified using reverse DNS lookups for turning the users.
Web browsers can act as user-agent to provide information about a website to the users. Whenever you enter something, a code is sent to the server. The cloaked content is presented once the server identifies the user-agent as a crawler.
- HTTP Accept-language
Cloaked content is delivered to the users if the HTTP Accept-language request header matches with the results.
This is the form of cloaking in which the HTTP_REFERER request header gets checked so that either the uncloaked or cloaked content can be presented.
How to Use Cloaking in SEO?
- Hidden Text
When the color of the text is the same as the background’s, it becomes hidden. This is a great way to use cloaking in SEO.
- Flash Websites
Some websites still use flash. Instead of coding the website entirely in HTML, they focus on building rich content websites. They provide this to the search engine program and the flash version to the users.
- Rich HTML Websites
The ‘Text to HTML ratio’ of a website should be high. This means that the text of a webpage should be more than the HTML tags. If this ratio is low, cloaking can be used to match the SEO guidelines.