The red traffic signal, mood swings or scratching heads while thinking about birthday presents, anything can inspire us to buy online right? And this is why there are 12 million – 24 million Ecommerce sites across the entire globe at our service to fulfill those anytime shopping cravings. But obviously your customers cannot carry their desktop with them all the time for sudden mood shifts, so here Mobile apps come as a versatile option.
The power of the internet and upgraded technologies has made mobile app development possible and advanced the process of ecommerce. It contains everything your desktop view does. The only difference is, mobile phones are comparatively used more than desktops to shop and surf both. 48.33% of total world population uses smartphones (as in 2021).If this survey result is not convincing enough for you then you’ll be surprised to know that mobile phones are almost listed under the title ‘necessities’ or ‘essentials to survive.’ This title will further increase the mobile phone penetration across the globe.
Being an owner of an Ecommerce store, you need to adapt to new technologies and trends like Ecommerce mobile app development. This is the only way to get customer’s trust by providing them with screen comfort, rich features, better user experience and continuous updates. Your engagement and sales rate will level up too by applying ‘Mobile first’ policy.
Here are some more undeniable reasons to ‘why should you have a mobile app?’
- Mobile Commerce is Trending Consistently
Quick survey activity: Take a look at your sales metrics and see what devices your customers are shopping from. There’s a good chance that the majority of those people would be browsing and buying using smartphones.
Sales from mobile devices have completely smoothed the process for Ecommerce industry. In fact, 72.9% of all Ecommerce sales worldwide come from mobile devices.
The very basic reason for this crazy percentage is that mobile phones are mostly half-an-arm away, which isn’t always the case with desktop. Mobile commerce makes it possible for people to buy products from anywhere, anytime.
The usage of shopping apps is growing faster than every other type of app on the market. Ecommerce applications are contributing the largest pie to mobile commerce sales. 79% of smartphone users have made a purchase online using their mobile device in last 6 months (as of January 2021)
More than 50% of all online traffic is sourced from mobile phones. Thus, leveraging mobile app development is the best option for your Ecommerce sales and engagement push.
- Higher Conversion Rates
Let’s get back to the numbers. At the end of the day, everything you do needs to boost your KPIs, and ultimately benefit your bottom line. Tracking conversions is a great place to start.
The enhanced UX, usability, easy navigation, and providing 24/7 help can increase conversion rates. The ease to access encourages users to stay for long on the app. And all this results in increased conversion rates. However, if you want great conversion rates, you’ll have to work on your app’s engagement factors.
Products viewed per session and add-to-cart rates are important but they are more like runner-up trophies, the only thing that really matters is conversions.
It is simple- More conversions translate to more money, and mobile apps drive higher conversion rates.
- Create a Personalized Shopping Experience
Personalization is an all-time-success strategy for Ecommerce. Some of you might already be using personalized tactics to drive Ecommerce sales.
Like, when a customer signs up to receive emails from your business, you might be segmenting them into a category based on factors like their age, gender, or location. This helps in sending them targeted emails to improve their experience.
Or when a user visits your website, you can personalize the homepage based on their location. If you sell scented candles, a customer shopping from New York City in December shouldn’t be seeing an offer on refreshing lilies candles, but a customer in Miami should.
An Ecommerce mobile app takes personalization to the next level. With an app, you’ll be able to track the user’s browsing and purchase history to offer them with custom recommendations.
This is possible from a website as well, but it relies on the customer always being logged in, so it’s much easier to accomplish from an app.
- Loyal Customers
Although a mobile app is a copy of the existing website, it is highly optimized, personalized with a more user friendly design. This significantly improves customer experience and facilitates the acquisition and retention of new clients.
Here are some important advantages of a mobile shopping app over a responsive website:
Consumers get more freedom while using mobile applications anytime and from any place.
- Loading time
Application pages load faster; therefore, they engage more clients in content and not buffering. You should know that most visitors will leave the site if it needs more than three seconds to load and they will likely turn to competitors.
- Personalized content
This app saves shopping preferences and previous orders. These records serve as personalized offerings.
- Offline access
The best e-Commerce applications can provide users with the basic functionality like comparing products or checking prices. It even gives an offline service using a full-power performance of a smart device.
Additionally, mobile users can even get push notifications with special offerings, discounts and giveaways. This means that they can save money. And this psychological perspective makes them interact with such shops on a regular basis.
Thus, e-Commerce apps are able to create a solid loyal audience for your company.
- Brand Recognition
Mobile apps promote strong connections between brands and customers. How? For instance, users are likely to share links of their favorite sites, ask for feedback and describe their customer experience in social networks. For this, you can integrate social media platforms into your application to let customers discuss your products and services.
These are popular tools for building your brand’s reputation, advertising your service, and drawing the attention of potential clients.
- Better Efficiency and Increased Revenues
We are aware that mobile applications are more flexible and user-friendly. It drives efficiency for the company with its right concept and functionality. It results in attracting more clients resulting in more orders, consequently resulting in increased sales and income.
Via push notifications, you can instantly deliver essential information to your customers and inspire them to confirm immediate orders.
- Detailed Analytics
Data is easy to gather and track in the mobile application. Mobile functionality allows you to monitor users’ interaction. This provides you with useful information about them like:
- Responsiveness to particular content and features
- Session length
- Audience composition
This helps to:
- Deliver updates
- Create personalized content
- Develop an advanced marketing strategy
- Efficient promotional campaigns
- Reduce Cart Abandonment Rates
Shopping cart abandonment is a major problem for Ecommerce businesses. It’s one of the most important KPIs that you should be tracking.
Here, are some of the top reasons for shopping cart abandonment:
- Extra costs like shipping and taxes
- Being forced to create an account
- Complex checkout process
- Couldn’t see or calculate the total cost
- Frequent website crashes
- Didn’t trust site with credit card information
And all this falls under one category- user experience. As you can see, mobile apps have the lowest cart abandonment rate compared to mobile websites and desktop sites.
Because, Ecommerce mobile apps reduce friction in the checkout process. Once a customer buys something, all of their preferences and records are saved in the settings of the app.
Mobile apps make alternative payment methods. Each additional step in the checkout process gives the customer a chance to abandon their cart. To avoid this, you can reduce the number of steps with a mobile app.
This payment gateway technology is available in iOS and Android apps, so people can access your app from both app stores.
Here are few tips to help you with Ecommerce mobile app development:
- Keep the design simple and clear
- Access quick logins and checkouts
- Maintain upgrading consistency
- Allow simple navigation
- Add the prominent cart button
- Allow one-hand input
- Fasten the loading process
- Provide the wish list feature
- Privacy and security check
- Provide auto-suggestions
- 24/7 Customer and self-services
Your Ecommerce store needs a mobile app. Period. As mobile apps become more and more popular, buyers are expecting them to become a part of any brand’s customer experience. Mobile app development is kind of compulsory now to stay in the trends and market both. Now that you know the importance of mobile app development for Ecommerce, you can get in touch with a company offering Ecommerce app development services to assist you for the same.