Flowers are always a great present and can complement some more expensive gifts for mothers. Unfortunately, Mother’s Day sales declined in 2020 because of the pandemic and lower purchasing power. Here are some Mother’s Day facts to consider during the pandemic.
Mother’s Day Began as a Movement to Honor All Mothers
Mother’s Day is the perfect time to honor the women who brought us into this world. There are many gifts to choose from, but according to statistics, Brits spend £260 million on flowers.
Anna M. Jarvis founded Mother’s Day to honor her mother. She organized Mother’s Day Work Clubs in 1858 to improve sanitary conditions and put an end to a shockingly high infant mortality rate at the time.
Mother’s Day Is the Third Highest-Selling Holiday for Flowers
After Christmas and Hanukkah, Mother’s Day is the third highest-selling holiday for flowers. On average, a quarter of all flowers purchased throughout the year is for Mother’s Day.
An Average Mother’s Day Expenditure on Flowers Was $19.62 in 2020
In 2020, consumers in the US spent $2.5 billion on flowers. While they are the most appropriate gift, flowers aren’t the only thing people want to give to their mothers. The average expenditure on jewelry was $40.38 in 2020, followed by $22.48, $22.04, and $19.66 spent on consumer electronics, gift cards, and clothing, respectively.
In 2020, 66% of US Consumers Agreed to Spend Mother’s Day Virtually
The coronavirus pandemic hasn’t only affected how and what people purchase. It has also forced many to celebrate Mother’s Day virtually. The lockdown separated people, but luckily the technology makes online celebrations possible.
Mother’s Day Date Changes Every Year
Not only does the date change each year, but it also varies from country to country. In the UK, Mother’s Day was on March 14, 2021, while in the US, it’s on May 9. In some countries, it’s connected with the Easter celebration and is determined by the lunar calendar. Mother’s Day is celebrated in 50 countries.
The Most Sold Flowers on Mother’s Day Are Tulips, Lilies, Carnations, and Roses
There are so many types of flowers that everyone can pick their favorite. People mostly buy carnations, tulips, roses, and peonies in the UK, while lilies, orchids, roses, irises, and callas are popular in the US. Red carnations are the official flowers of Mother’s Day.
The Color of Carnations Matters
Even though carnations are the official Mother’s Day flowers, the color of the flower matters. Pink and red carnations are intended for those mothers who are still alive. White carnations signify deep sadness, and they are a symbol of respect and grief.
Sending Flowers Can Be Safe During Covid
It’s natural to be uncertain about home deliveries during the pandemic. However, some flower shops offer non-contact deliveries because safety is of utmost importance in times like these. Some types of flowers may not be available because of the lack of supply, but mothers can still receive gorgeous bouquets without risking their health.