Technical SEO For Shopify

Are you interested in a Shopify guide that will help you drive more traffic and increase your sales? If so, then you have come to the right place. Gone are the days when digital marketers believe in the maxim: “If you build it, they will come.” Today, creating a website is not just enough. It would help if you nurtured it like you take care of your garden plants. Deciding what happens next is as important as choosing the e-commerce platform that you want to work on.

If you want to create a brand in the PPC services industry, you can work on Shopify. However, before anything else, let’s take a look at what Shopify is.

What is Shopify SEO?

Improvements in search engine optimization that are more relevant to Shopify than others are known as Shopify SEO. In Shopify stores, not only do you find something useful like redirecting ability, blogs, etc. but also, it is capable of creating issues related to SEO, such as supplicate content.

You will get a lot of SEO-friendly, out-of-the-box features in Shopify. But, if you want to climb up the ladder in terms of Google rankings, nothing can beat the output that Shopify produces. Some of the recommended SEO-based features performed by Shopify are as follows:

a. Free internal linking architecture from duplicate URLs

b. Eliminates duplicate scanned URLs

c. Creates keyword-centered informational content for blogs

d. Add ‘article,’ ‘product,’ and ‘breadcrumb list’ structured data

e. Finds out how to manage product variant pages

f.  Constrict images with crush.pics

g. Get rid of worthless Shopify ads

Stepwise Shopify SEO

Here is a step-by-step Shopify SEO guide that can help you be at the top of Google’s search results.

a. Optimization of Shopify site structure

The success of SEO is dependent on the way you organize your content. If you want visitors to remain for a longer time on your website, you have to make your site easily navigable. To do so, make sure you do not overdo it on your website. Keep things simple. Shopify makes content organization easier than other PPC platforms.

The structure of your site should look like this:

Home pages → category pages → product pages

Home pages → category pages → sub-category page → product pages

b. Enhance user experience

To make sure that users stick to your site, you need to enhance your website’s speed. The better the speed of your site, the more is its accessibility. Further, the site has to be responsive to be able to work on all devices. Having a site with easy navigation and improved rankings can help your site be better positioned on Google. Your site needs to function well on a mobile device.

c. Explore the correct target keywords

A Shopify SEO guide is incomplete without the correct implementation of keywords. To start, you can prepare a list of the five primary topics that your customers are interested in related to your service or product. To know your customers’ preferences, you can look at your buyer’s characteristics, check hashtags in social media that have a close relation to your product, etc.

d. Upgrade your product pages of Shopify

By now, you are prepared with a site structure and a list of keywords. Your next step should be to use keywords and optimize your ecommerce store’s web page. Begin with the homepage, followed by the product page and then the pages of top-selling products. It would be best if you optimized title tags for the category pages while the title and meta description for product pages.

e. Create links to your store

Backlinks determine the value that your site gets from the community of your target market. Consider this as word-of-mouth publicity for SEO. This strategy of off-page optimization is dependent on your reliability and building your brand’s credibility. You can reach out to the influencers and industry leaders and take their interviews to add to the existing content and generate links.

f. Use content marketing to rank higher

Why do you think people should visit your site? It is only because of the content that you create. Being the owner of an e-commerce site, you may consider a product description to be more than enough to pull traffic. However, you need to create original content to provide users a better experience. Instead of stuffing your page with only product descriptions, write actual answers to customer queries.

g. Make use of the best Shopify SEO tools and apps

To ensure your site’s better performance and boost Google rankings, you can use various SEO tools like Plugin SEO, Smart SEO, SEO Image Optimizer, Yoast, and SEMrush.

Conclusion

That’s all! By following these seven steps, as mentioned above, you will surely reach the zenith of the Google search results. Follow this Shopify guide and attract visitors before they leave your site.