The 10 Deadly Sins Of Video Marketing

We have talked on many occasions already about what to do to succeed with a video, how to get it to position itself or how to spread it through different channels to achieve more reach.

But what about the downside? What are the video marketing mistakes to avoid?

A video, no matter how good it is, if it commits these 10 deadly sins it will never succeed, so read carefully and you will save yourself a lot of trouble.

  1. MAKE A VIDEO “TO DO IT”

Hiring and creating a video without having a plan behind it is like giving away the money. Video marketing should be part of a larger branding or sales generation plan, since if you make a loose video “just to do it” it will be difficult for you to achieve your goal.

Before creating your video, think about why you are doing it, who it is for, what you want to happen after viewing it, where are you going to broadcast it and how you are going to measure its success or failure. They seem like many things, and they are, but they will help you make the most of everything you produce.

  1. NOT KNOWING HOW TO PROMOTE YOUR BRAND OR PRODUCT WELL

There are many companies that stubbornly went viral and forgot that the main thing is to generate profit. It can be branded or inexpensive, but there must be a benefit.

Include your logo, your slogan, your website and all the elements that identify with your brand in the video. Focus on making the public understand the benefits of what you offer.

There are studies that affirm that including these elements at the beginning and at the end of a video helps to improve the memory, since we tend to forget the entire central part once the entire video has been seen.

  1. GO OVER THE LENGTH OF THE VIDEO

We have said it actively and passively: short videos tend to work better. And what is the perfect length of a video? It is difficult to say an exact figure, but in this article you can “calculate” it for yourself.

Even so, from Visual Service we recommend that the videos last around 60 seconds. From what we have found, it is what works best, since it gives time to say what is fair and necessary to attract that potential client. And as a final detail, try that the first 5-10 seconds are very, very good, since many will stop watching the video in that strip if they are not.

  1. TRY TO SAY 20 THINGS AT ONCE

You create a video and try to put 10 products, 4 services, your philosophy, the team members and 10 other things into it. All that is only going to lead you to one place: to failure.

A video must have a simple and clear objective and, therefore, a message. Taking into account that we have said that the duration should be about 60 seconds (although it depends on many factors); don’t you think that if you mix more than one message, you won’t have time to explain any of them?

If you want to transmit more than one message, choose to create different videos, for different audiences and that link to different landing pages for videos you can also take help from Documentary Video Production Company Dubai. Yes, you will spend more, but the benefit will be much higher as well and that is what matters.

  1. DON’T INCLUDE A CALL TO ACTION

Human beings are sometimes very clumsy. Although it may not seem like it, we like to be ordered and told “you have to do this” to get rid of the feeling of not knowing what to do or having to decide for ourselves.

Make it easy for people watching your video to know what to do. Your video cannot end without a call to action. Ask them to enter a website, call a phone, click on a site or take a specific action. Ask for what you want, but ask for it.

  1. FORGET SEO

If you upload a video to YouTube and completely forget about SEO, you will be throwing away much of the reach you could have. SEO can become the main source of visits and customers, if you know how to position your video.

  1. EXPECT INSTANT RESULTS

Video marketing is not an instant technique. You are not going to generate 20 clients on your first day and, unless you are extremely lucky or are a very, very well known SEO company, you are going to have to be patient.

You must have a long-term dissemination campaign through social networks, news portals, advertising on Facebook, Twitter, and YouTube and through any medium that you can afford and that fits the campaign.

Give the video time to start spreading, generate more views and be shared among others. Unless you spend a lot of money on advertising, you will never get results in 2-3 days. Consider it a marathon, not a sprint.

  1. SAVE EVERYTHING FOR LAST

Many times we tend to create a nice story and leave our company logo and all the points of emphasis in the video for last. We think that everyone is going to watch the entire video, but that happens very rarely.

You have to “attack” the viewer from the beginning. Do not leave all your weapons, your arguments and advantages for last. IN the first 5-10 seconds you should have explained who has to watch the video, why and for what.

Imagine that your video is a press release and structure it in a more journalistic way. Start strong and make everything very clear, then go into details and finish by saying what to do next.

  1. BE CONFUSED AS A TARGET AUDIENCE

You can solve the 8 previous mistakes and think « with this video I am going to succeed yes or yes «. However, if you make a mistake when choosing the target audience, no matter how much you stick to them, you are only going to waste money and time.

Choosing the wrong audience in YouTube advertising or any social network, getting confused when choosing the characters that represent your video or in the situations that occur is deadly.

Do an analysis of your target audience, get to know them as if they were your lifelong friend and create a video that you know he or she wants to see. That way you will succeed, even with a video that is not 100% spectacular.

  1. MAKE A LOW-QUALITY VIDEO

A poor or unprofessional video throws away the entire image of a company or freelance. No matter how good the idea is or how segmented the audience is, the “crappy” ends up being very expensive.

Today you can create a video with any mobile phone or camera, but that does not mean that a company should do it. Yes, you can appear natural and do it on Vine for example, but not to advertise your company.

If you want to be taken seriously, you will have to take yourself seriously first. Hire a company that knows how to create a video, let them advise you and reflect the image that you really want to convey with your video.