If you are just starting to get your feet wet in the eCommerce space and want to make sure your store is off to a good start, the following Shopify SEO tips will certainly help.
Is SEO for your store really necessary? This is a common question that you will find all over the Internet. Truthfully, SEO is no longer an option, especially if you are in a competitive market. How will you separate yourself from the pack and build a store that will stand out in the Google search results?
Why Shopify is a Great Start, But it’s Not Enough
Just because you are starting your store on Shopify doesn’t mean that this alone is enough to get seen on the first page of Google. The trouble is that there are only so many spaces on page one that you can rank for and unless your website is properly optimized, you just won’t appear there.
A professional Shopify store needs to be backed by a comprehensive marketing campaign that includes proven SEO techniques. Search engine optimization is not only important for helping you rank higher in the SERPs, but also plays a role in the overall condition of your website as well.
Shopify also provides some great SEO apps that can be useful for laying the groundwork and also guiding you when writing content that will rank well. However, most search engine optimization work must be performed manually. There are no special apps, plugins, or themes that can replace manual SEO work like developing a linking strategy, writing professional content, performing the right keyword research, and acquiring useful backlinks. Keep this in mind when developing your marketing strategy, as eCommerce SEO services should definitely be considered.
Here are a few other crucial Shopify SEO tips you will want to keep in mind:
● Make sure each of your category and product pages has useful, keyword driven content.
● Don’t forget about your meta titles and descriptions.
● Reduce the size of your product photos to help with page speed.
● Don’t clutter your navigation with every last category and sub category on your website. Make it easy for users to find your hottest products.
● Look for dead pages or 404s and handle them accordingly, by either putting content there or re-routing the page with a 301 redirect.
● Build onto your blog with a well thought out content strategy that takes into account your focus keywords.
● Regularly check your website for spam backlinks with the help of Google Search Console.
There are a lot of points to consider when starting a new store and optimizing it for the search engines. However all of your work will pay off if you actually give your eCommerce site a strong starting point. Building your store on Shopify is a great step in the right direction but you also need to make sure that you are doing everything possible to address your position in the search results.
A Shopify Agency That Understands SEO
To get great results for your Shopify website, you are going to want to invest in high-quality professional Shopify marketing services from a forward-thinking company like Genius eCommerce®. They manage sophisticated SEO campaigns for Shopify merchants that generate incredible results. From increases in traffic and sales to better brand awareness and customer retention, their digital marketing skills are unparalleled.
Don’t hesitate when it comes to launching your Shopify business correctly. Contact the experts at Genius eCommerce® today if you want to increase the likelihood of success for your online store, even in the most competitive eCommerce industries.