Is it time-consuming and confusing to deal with your eCommerce SEO campaign? However, you can never avoid this long-term marketing campaign, as it helps in developing search visibility.
But, when you try to manage SEO for your eCommerce site, you have a chance to overlook important steps. A minor mistake in your SEO technique may cause a serious adverse effect on the result. It is better to stay safe by investing in Brainvire Company`s ecommerce SEO services. This reputed company has the best marketers to make your SEO campaign successful.
SEO professionals always create a comprehensive checklist to pay attention to every detail of the campaign.
Google cannot locate your eCommerce website pages without a proper sitemap. Moreover, the site map reveals where and how to find your eCommerce content. BigCommerce, Shopify, and other eCommerce development platforms automatically add a sitemap to stores. Similarly, WordPress users have to include Yoast SEO plugins.
Connect Google Analytics and Search Console–
The free tool, Search Console, helps in tracking your eCommerce site’s performance in the SERP result. You will stay updated with potential issues affecting your website ranking. Moreover, you should connect this tool to Google Analytics to get details about the website visitors, their interactions, and some other information.
Check your eCommerce website URLs–
- Ensure that you have included your store name in your domain
- Do not choose a complicated URL. To make the words clear, you can use dash spacers (not underscores).
- URLs in every category page, product page, and information page must be consistent. Users need to locate your products easily.
- When your site has multiple product categories, you have to choose separate URLs for them.
- For every product, there must be one URL.
Website loading problems–
Do not frustrate your e-store visitors with a slow-loading website. This problem can increase your bounce rate and affect your ranking. Professional marketers use PageSpeed Insights and other tools to check the site loading speed.
Metadata for your eCommerce SEO–
It is important to create unique meta descriptions and title tags to avoid a penalty for duplication. Moreover, the title tag must not be more than 55 characters, and you must display it properly.
To make your title tags more effective, you have to add your product USPs. However, do not overlook the primary keyword while writing the tag.
Keyword placement and overuse–
Do not stuff your content with lots of keywords. Maintaining the keyword density is one of the important steps to get the desired SEO result. While our page copy is the most common target to insert keywords, you must add them in page title tags, heading tags, and meta description.
Some eCommerce business owners are now aware of the duplicate content in their sites. The duplicate pages make Google confused, and the engine will ultimately block both duplicate pages and original ones. Hire professionals to audit your site.
Responsiveness of your eCommerce website
Recently, Google has announced that mobile responsiveness is one of the vital factors for SEO ranking. Thus, your eCommerce store has to be mobile-friendly. A responsive design lets your store perform smoothly on different devices.
While creating an SEO checklist, you must focus on broken links, as you have to repair them without any delay. Broken and irrelevant outbound links on the site affect your store’s rank.
Checklist for your eCommerce pages–
You must not use the manufacturers’ words to write your product description. Ensure that you have provided detailed information about the product. Moreover, it is better to avoid adding basic details related to the product. Identify your product USPs and add them rightly.
Some of us make mistakes in creating the product page content. The best trick for you is to add product images, videos, products, and other types of visual content. You may include other details that make your product distinguished from your competitors.
Besides, you have to add words related to delivery. For instance, next-day fulfillment and free delivery are the best phrases to attract buyers’ attention.
Product reviews and social signals are other relevant elements for eCommerce store SEO. The social media buttons enable your store visitors to share the product pages with others. Product reviews are also social proofs of the reliability of the product.
Category page checklist–
Some of us do not give importance to the category pages of your site. However, it is essential to create a flawless copy for your eCommerce category pages. You have to add a filtering feature to let your customers filter the products. Moreover, choose symbols to indicate product discounts and free delivery.
There is a long checklist for eCommerce SEO, and you may find more factors to add to this list. The best option for you is to hire eCommerce SEO specialists to start the campaign.