QR codes are a novelty in most countries apart from Japan because that’s where the technology was invented. When they were first introduced into the world, QR codes were trendy and widely used. However, in this world of instant gratification, the system took too long, and it quickly phased out.
QR codes are making a comeback, giving pos machine online some serious competition, which might be good news to small business owners. Before you learn about all the good that comes with using QR codes for your business, let’s find out what they are first.
What is a QR Code?
If you know what a bar code is, you will have no trouble understanding QR codes, and how they work. A QR code is similar to a bar code, but instead of being a linear code, a QR code is two-dimensional and can store more information than a bar code. There are two significant categories of QR codes – static and dynamic QR codes.
The significant difference between the two is that dynamic QR codes are editable while static codes are not. According to research, dynamic QR codes provide a better user experience than Static QR codes. This is because dynamic codes have multiple features like access management, scan analysis, password protection, and device-based redirection.
Although they offer a better payment experience for consumers, most small businesses use static QR codes for fast and simple payments. Besides using QR codes for more secure and quick payments for your business, there are many other ways you can use this technology to grow your business.
1. Direct consumers to your website
If you are in the service delivery business, you might benefit the most from using a static QR code payment system. For example, you can input your company URL in a QR code, and consumers will be redirected to your page to make a payment or order a service. This reduces the hassle of a consumer having to navigate your website to find what they need.
2. Use it as a business card
As a small business owner, you probably attend a lot of trade shows to market your business. You can print a QR code and have it on your posters or even onto you’re your stand. All you have to do is input your business information onto the QR code, and when people scan it, they get all your data instantly.
You can also use the code to direct people to your social media pages, where people can get more updates about your products and services and engage more with your content.
3. Revamp your business
QR codes have become very trendy, and finding a way to use the technology to breathe new life into your business can help boost sales. For example, a famous museum in Poland uses QR codes on paintings to provide viewers with more information on the same directly from the creators. This has made going to the museum more enjoyable for people hence increasing ticket sales.
4. Discounts and offers
Many retail business owners use QR codes to provide special discounts and coupons to their consumers. You can send these via email, or you can have the discount codes on your mobile app. All consumers have to do is scan the code and get the discount activated for their purchase.
Restaurants also use QR codes to share menus and special promos with their customers. Most businesses also include a call to action, so your customers are not confused about what to do.
It’s important to note that QR codes are not functional for every business. So before deciding to use one, ensure that it aligns with your business needs.