Best Time to post on social media

Social media has changed our lives like never before. This technology development and innovation has become a necessity of life. People need these social channels for the maintenance of instantaneous connection with their friends, to stay updated with new trends, and to search about their hobbies.

Coming to the perspective of business, social media is playing a vital role here as well!

The brands are focusing on their social media marketing strategies to gear up with their promotional tactics and to gain the audience. If the content is crispy and meaty, half of the walk is done but if the engagement is zero on the posts, then what should be the next move?

This is universal fact now that social media marketing has become a boon for the businesses. This can land the businesses instantly to improved search engine rankings and enhanced brand awareness with higher conversion rates.


There are almost 3.96 billion users of social media and this huge number reflects, the brands have a complete hold of communicating with their followers via several ways. The research writers from dissertation writing service UK have predicted, the users of social media can be increased up to 4.41 billion in 2025.

Isn’t this way so huge?

Knowing this that what you have to post is half of the battle but what is the perfect time to share it with the world?

No matter if you own a brand or if you are an influencer marketer, content is the king and engagement is its queen is one size fits all! You have to get the attention of the people to your brand and content in order to increase the engagement and the followers.

Engagement of the audience and people has always been necessary for the brands on their content to enhance their brand awareness.


Varying due to the time zones, there are different times for each social media platform that works best for their respective audience. Absence of engagement and no traffic increment on the posts can definitely make you go demotivated, but wait! Have you looked upon your timings to engage and catch up with your followers?

If not, then you are at the right place as this article will make you walk through the essential components of posting. You would be able to understand when to post the content on social media to get enhanced engagement and increased traffic.

In this article, I am going to break down social media posting times and then you will have a great starting point that which posting schedule can work best for you and your followers to get more engagement among each other. Let’s dive into the study.


 If you own a brand that is pretty known and popular among the audience then you will have to take more time zones into your account. The influencers are also highly recommended to send out their message and content at different times to hit all the zones.

However, this is also to make sure that you aren’t over doing the postings. The professional essay writers from urgentessayhelp emphasize, if you have more following from Canada and USA, then hit the EST time zone as this has the highest number of people. If the targeted audience is in London, then you would have to post within the GMT time zone.

When to post on Instagram?

The influencers and the social marketers of the businesses know better that Instagram is the most widely used social media app among the audience. With the help of the researches, this has been proven that the best time to post is the hours just prior to lunch on Wednesday at 11 noon and Friday from 10 to 11 in the morning.

Wednesday is the best day to post on Instagram and Sunday is the worst one!

When to post on Facebook?

The best time to post on Facebook about your business or on your brand page is considered to be on Wednesday at 11 a.m. and between 1 p.m. and 2 p.m. as the activity is increased on this social platform in the middle of the week.

You can also post on Thursdays and Tuesdays between 8 a.m. to 3 p.m. Never do business posts on Sundays.

When to post on LinkedIn?

LinkedIn is the social media platform used by the recruiters, hiring managers, and the salespersons. The best time to post on social media are considered during the workweek and in the morning as well. On Wednesday between 8a.m. and 10a.m. and at noon.

Posting on Thursday between 9a.m. and between 1p.m. and 2p.m is also recommended. The Friday morning posts can also bring enhanced engagement rate.

When to post on Twitter?

Twitter is the social platform that is used to catch up on the trending news and latest trends. The best times to post on Twitter about your business is on Wednesday and Friday at 9a.m. Keep one thing in mind that weekends are the worst days to post on Twitter.

When to post on Pinterest?

Pinterest is also used widely among the audience. Also, the posts and image sharing on Pinterest is done on massive level. Best days and timings to post on Pinterest are Friday and Saturday in late hours between 8p.m. to 11p.m. In the mid of night between 2 to 4, posting can get high reach.

When to post on YouTube?

The best time to publish videos on YouTube is the afternoon in between 2p.m and 4p.m. In the timings between 7p.m. to 10p.m YouTube receives heavier traffic and your videos may get indexed with that. Thursdays and Fridays are found to be the best days to post on YouTube.

When to post on Snapchat and TikTok?

Snapchat is known as the nocturnal app so it is very good to post your snaps in the late night between 10p.m to 1a.m. TikTok is also used by the active users on daily basis and posting on this social channel between 6a.m to 10a.m in the morning is ideal.

IT’S A WRAP: Monitoring and analyzing your social media engagement is necessary so you can find the best times to post content on social media. With the growing number of audience, you will realize the different times in which your followers will engage with your posts. With this you will have to come up with smart strategies efficiently so the marketing doesn’t shake out.