Think until your head hurts. 

When I was still a budding writer, I heard all sorts of advice from my seniors and clients. This one stuck with me: to write better, you should think until you can no longer think. Moreover, if there is one thing writing has taught me over the years, it’s “be vulnerable.” Expose your mind, let your thoughts flow in, and immerse yourself in your writing.

Your ultimate goal as a writer is to translate complex topics into easy-to-follow content that will resonate with your audience. The role of a writer is to be a messenger of ideas. Therefore, you need to appear almost as if you’re talking to your audience in person. The secret is to let your heart speak through every piece of content you write.

Ironic and cheesy, it is. But it’s essential if you want to make writing your business and land yourself some freelance writing jobs. 

To Write is to Be Vulnerable

C.S. Lewis once said that “to love is to be vulnerable.” When you love someone or something, you rip your heart open and set it free. The same goes for content writing: write a convincing piece by wearing your heart on your sleeve.

Using your heart in article generation is more beneficial than you think. Contrary to popular belief that content writing should be stoic and restrictive, your content begs you to feel it – to say your words with ardor and passion and mean it.

For passionate writers, writing is one of the greatestforms of self-expression. While it’s true that there are guidelines to follow, you can also bring a bit of your personality to bearin yourwriting.

Injectinga little pieceof your soul into your content is to feel, whether for a blog, a social media post, an article, or even when you’re just journaling your thoughts at your writing desk. When you let your heart write for you, your writing becomes personal. This way, you can infuse your writing withauthenticity and character. 

How Writing from the Heart is Beneficial in Article Generation 

You need your thoughts in writing your article, but you’ll need your heart to make your tone sound more human. Using feelings to drive your content can give you an advantage in the industry. Properly applied, a play of emotions achieved through the use of descriptive words will help you sound more approachable. If you followviral and influential news and blog content, you’ll notice how these writers are able toconvey warmth while still delivering their messages successfully to their audience.

As mentioned earlier, detaching yourself and making your piece sound stoic is a giant misconception if you want your readers to connect with you. When you let your feelings in, you have the power to captivate the hearts and grabthe attention of your readers. Keep your content engaging yet meaningful to keepyour readers engageduntil the end of your piece. 

  • Using your feelings can help you generate one-of-a-kind content. Compare various articles from different mediums, so you can see which ones sound unique and which aren’t. When you use your feelings to drive your piece, you instantly add a touch of character to your content. Therefore, it becomes easily digestiblefor your audience. 

Writing for yourself makes it easier for you to add a personal touch. On the other hand, writing business content can be tricky, but you can still add a personal touch without relinquishing all the crucial data and information you need to deliver. 

  • When you let your heart drive you, you can better communicate your purpose – your why. Why are you writing in the first place? What’s the goal of your piece? 

To Write Better is to Focus on Readability

The average attention span of humans today is approximately eight seconds. So, if you don’t want to lose your readers’ attention, don’t make your writing complex and hard to understand.

An easy-to-read style ensuresthe reader understands your message in an instant. You should be concise, concrete, and clear enough that you don’t bore your audience to death. Remember, you are writing for them and not for yourself. 

Common Misconceptions About Content Writing

Many content writers think that it’s better when they use grandiose words and complex sentence structures. However, the reality is just the contrary. Writing complex sentences and using intricate words will only confuse your readers and, in turn, will fail to communicate your message successfully.

It’s important to note that you can still sound clever by being more direct with your words and phrasings. Lengthy sentences that drag on and on will lose your readers in a heartbeat. Moreover, each word counts, so use your words wisely; they’re powerful tools. While a specific tool will be of better use today, that may not be the case tomorrow. That’s why an expansive vocabulary comes in handy every time you write.

Remember, employing complex sentence structures and intricate words defeats the purpose of your content. Successful writing means communicating complicated ideas to your readers without stressing them out. This is particularly true for online content.

With the average person’s attention span as short as a single dance step, you have a compelling reason to make your pieces readable. Why waste 10 minutes of your readers’ time if you can get your message across in two?

Ways to Overcome a Complicated Writing Style

To achieve a higher readability score, continuously educate yourself by learning fromsuccessful writers. The internet houses a wealth of free content that you can deconstruct and analyze. If you can, invest in paid online learning courses that will earn you certifications. Sure, it may soundtedious, but making a daily habit of reading and learning a new word every day will quickly make you a better writer.

Additionally, make use of writing prompts as a regular exercise. Thiswill constantly challenge your writing skills as you’ll learn something new every day. You could even startyour own blog.

The more you learn, the more you’ll realize that using a more straightforward approach is fundamental to great content writing. You just have to find the right tools and resources to supportyou on your writing journey. You can even find an experienced mentor who’llgive you a fresh set of eyes and show you the ropes. Just remember to be receptive to new ideas and constructive criticism. 

The Bottom Line

Becoming a better writer doesn’t happen overnight. Ongoing learning is vital to success. It may be rigorous practice at first, but the good news is that it gets easier as you hone your skills.

Keep in mind that building a meaningful connection with your readers means pouring your heart out in your piece. Ultimately, there is beauty in simplicity. Keep your sentences short, cut to the chase, and you’re good to go.